Original language | English |
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Title of host publication | Proceedings of the Academy of Marketing Conference 2011 |
Subtitle of host publication | Marketing Field Forever, Academy of Marketing, Liverpool |
Editors | Anthony Patterson, Steve Oakes |
Publication status | Published - 2011 |
Event | Academy of Marketing Conference 2011 - Liverpool , United Kingdom Duration: 5 Jul 2011 → 7 Jul 2011 |
Conference
Conference | Academy of Marketing Conference 2011 |
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Country/Territory | United Kingdom |
City | Liverpool |
Period | 5/07/11 → 7/07/11 |