Marketing applications: from Angry Birds to happy marketers

Michael Harker, Babak Taheri

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference 2011
    Subtitle of host publicationMarketing Field Forever, Academy of Marketing, Liverpool
    EditorsAnthony Patterson, Steve Oakes
    Publication statusPublished - 2011
    EventAcademy of Marketing Conference 2011 - Liverpool , United Kingdom
    Duration: 5 Jul 20117 Jul 2011

    Conference

    ConferenceAcademy of Marketing Conference 2011
    CountryUnited Kingdom
    CityLiverpool
    Period5/07/117/07/11

    Cite this

    Harker, M., & Taheri, B. (2011). Marketing applications: from Angry Birds to happy marketers. In A. Patterson, & S. Oakes (Eds.), Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0403.pdf