| Original language | English |
|---|---|
| Pages (from-to) | 338-351 |
| Number of pages | 14 |
| Journal | Marketing Intelligence and Planning |
| Volume | 15 No.7 |
| Publication status | Published - 1997 |
"Marketing and the War Machine"
J F Desmond
Research output: Contribution to journal › Article
20
Citations
(Scopus)