"Marketing and the War Machine"

J F Desmond

    Research output: Contribution to journalArticle

    16 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)338-351
    Number of pages14
    JournalMarketing Intelligence and Planning
    Volume15 No.7
    Publication statusPublished - 1997

    Cite this

    Desmond, J. F. (1997). "Marketing and the War Machine". Marketing Intelligence and Planning, 15 No.7, 338-351.