"Marketing and the Counterculture"

J F Desmond, S. O'Donohoe, P. McDonagh

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 1998
    EventAssociation for Consumer Research - Stockholm, Sweden
    Duration: 1 Jan 1998 → …

    Conference

    ConferenceAssociation for Consumer Research
    CountrySweden
    CityStockholm
    Period1/01/98 → …

    Cite this

    Desmond, J. F., O'Donohoe, S., & McDonagh, P. (1998). "Marketing and the Counterculture". Paper presented at Association for Consumer Research, Stockholm, Sweden.