Original language | English |
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Title of host publication | International Encyclopedia of Business and Management |
Editors | Malcolm Warner |
Place of Publication | UK |
Publisher | Thomson Learning |
Pages | 4153-4173 |
Edition | Second |
ISBN (Print) | 1-86152-161-8 |
Publication status | Published - Jan 2002 |
Marketing
Elaine Collinson, Michael Baker
Research output: Chapter in Book/Report/Conference proceeding › Chapter