Marketing

Elaine Collinson, Michael Baker

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationUK
PublisherThomson Learning
Pages4153-4173
EditionSecond
ISBN (Print)1-86152-161-8
Publication statusPublished - Jan 2002

Cite this

Collinson, E., & Baker, M. (2002). Marketing. In M. Warner (Ed.), International Encyclopedia of Business and Management (Second ed., pp. 4153-4173). Thomson Learning.