Marketing

Elaine Collinson, Michael Baker

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationUK
PublisherThomson Learning
Pages4153-4173
EditionSecond
ISBN (Print)1-86152-161-8
Publication statusPublished - Jan 2002

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