Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss

Iain Black

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2008
    Event37th European Marketing Academy Conference - Brighton, United Kingdom
    Duration: 27 May 2008 → 30 May 2008

    Conference

    Conference37th European Marketing Academy Conference
    Country/TerritoryUnited Kingdom
    CityBrighton
    Period27/05/08 → 30/05/08

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