Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss

Iain Black

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2008
    Event37th European Marketing Academy Conference - Brighton, United Kingdom
    Duration: 27 May 200830 May 2008

    Conference

    Conference37th European Marketing Academy Conference
    CountryUnited Kingdom
    CityBrighton
    Period27/05/0830/05/08

    Cite this

    Black, I. (2008). Maintaining possession using illusion and delusion: Consumers reactions to involuntary loss. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.