Mail Order Direct Marketing in the US and UK: Responses to Changing Market conditions

John Fernie, M A Morganosky

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	275-279
Number of pages	5
Journal	Journal of Business Research
Volume	45
Publication status	Published - 1999

Cite this

@article{ce804f42721346408705f1c032bd8421,

title = "Mail Order Direct Marketing in the US and UK: Responses to Changing Market conditions",

author = "John Fernie and Morganosky, \{M A\}",

year = "1999",

language = "English",

volume = "45",

pages = "275--279",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}