Living the brand

S. Hetrick, Graeme Martin

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)18-21
    Number of pages4
    JournalArgent
    Volume4:2
    Publication statusPublished - 2005

    Cite this

    Hetrick, S., & Martin, G. (2005). Living the brand. Argent, 4:2, 18-21.
    Hetrick, S. ; Martin, Graeme. / Living the brand. In: Argent. 2005 ; Vol. 4:2. pp. 18-21.
    @article{e1752fcd8dc445d6b211c26aba05c2ab,
    title = "Living the brand",
    author = "S. Hetrick and Graeme Martin",
    year = "2005",
    language = "English",
    volume = "4:2",
    pages = "18--21",
    journal = "Argent",

    }

    Hetrick, S & Martin, G 2005, 'Living the brand', Argent, vol. 4:2, pp. 18-21.

    Living the brand. / Hetrick, S.; Martin, Graeme.

    In: Argent, Vol. 4:2, 2005, p. 18-21.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Living the brand

    AU - Hetrick, S.

    AU - Martin, Graeme

    PY - 2005

    Y1 - 2005

    M3 - Article

    VL - 4:2

    SP - 18

    EP - 21

    JO - Argent

    JF - Argent

    ER -

    Hetrick S, Martin G. Living the brand. Argent. 2005;4:2:18-21.