Know thy customer? The role of trade shows for the performance of international SMEs

Stephan Gerschewski^*, Natasha Evers, Anh Tuan Nguyen, Fabian Jintae Froese

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 5 Apr 2019
Event	7th Reading - UNCTAD International Business Conference 2019 - University of Reading, Reading, United Kingdom Duration: 5 Apr 2019 → 6 Apr 2019

Conference	7th Reading - UNCTAD International Business Conference 2019
Country/Territory	United Kingdom
City	Reading
Period	5/04/19 → 6/04/19

ASJC Scopus subject areas

@conference{6c8b22cc461248b68a575dd6df937433,

title = "Know thy customer? The role of trade shows for the performance of international SMEs",

author = "Stephan Gerschewski and Natasha Evers and Nguyen, {Anh Tuan} and Froese, {Fabian Jintae}",

year = "2019",

month = apr,

day = "5",

language = "English",

note = "7th Reading - UNCTAD International Business Conference 2019 ; Conference date: 05-04-2019 Through 06-04-2019",

}