Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 9 Jul 2015
Event	48th Academy of Marketing Conference 2015 - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015

Conference	48th Academy of Marketing Conference 2015
Country/Territory	Ireland
City	Limerick
Period	7/07/15 → 9/07/15
Other	The Magic in Marketing

Cite this

@conference{e2038268a5cd49b894228cd18c4775b8,

title = "Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions",

author = "David Brown and Helen Woodruffe-Burton and Anders Wappling",

year = "2015",

month = jul,

day = "9",

language = "English",

note = "48th Academy of Marketing Conference 2015 ; Conference date: 07-07-2015 Through 09-07-2015",

}