Introduction

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Perspectives
Editors	Andrew MacLaren, Tom Farrington, Kevin O'Gorman
Publisher	Goodfellow Publishers
Pages	1-16
Number of pages	16
ISBN (Electronic)	9781911396208
ISBN (Print)	9781911396185, 9781911396192
Publication status	Published - Jun 2017

Cite this

@inbook{506c007ff8a04668b5ed4aaeebb959cf,

title = "Introduction",

author = "Andrew Maclaren and Thomas Farrington",

year = "2017",

month = jun,

language = "English",

isbn = "9781911396185",

series = "Global Management Series",

publisher = "Goodfellow Publishers",

pages = "1--16",

editor = "Andrew MacLaren and Tom Farrington and Kevin O'Gorman",

booktitle = "Marketing Perspectives",

}