Interpreting Rich Pictures using Content Analysis

Tessa Berg, Jennifer Coady, Emma Guion Akdağ

Research output: Contribution to conferencePaper

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Abstract

Rich pictures have roots in soft systems and are widely used by practitioners to understand complex problems from many stakeholder viewpoints. This study uses rich pictures as a tool for collaborative drawing to explore international student experience in Scotland. Historically rich pictures are difficult to interpret and are often used to gain a holistic understanding of a system of concern and thus are disregarded in terms of providing in-depth qualitative data. We will explore the use of inter-coder content analysis to gain a deep understanding of group thinking. In the context of this study, using content analysis, our findings revealed a detailed understanding of Scottish culture and traditions from the perspective of international students. We determine that visuals have a vast capacity to communicate, irrespective of possible language, culture and education barriers, and thus offer unique insight into a complex system of stakeholder understanding.
Original languageEnglish
Publication statusAccepted/In press - 14 Jan 2019
Event24th UK Academy for Information Systems International Conference 2019 - Oxford University, Oxford
Duration: 9 Apr 201910 Apr 2019
https://ukais.wildapricot.org/

Conference

Conference24th UK Academy for Information Systems International Conference 2019
Abbreviated titleUKAIS 2019
CityOxford
Period9/04/1910/04/19
Internet address

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    Berg, T., Coady, J., & Guion Akdağ, E. (Accepted/In press). Interpreting Rich Pictures using Content Analysis. Paper presented at 24th UK Academy for Information Systems International Conference 2019, Oxford, .