Interpreting Rich Pictures using Content Analysis

Research output: Contribution to conferencePaperpeer-review

120 Downloads (Pure)


Rich pictures have roots in soft systems and are widely used by practitioners to understand complex problems from many stakeholder viewpoints. This study uses rich pictures as a tool for collaborative drawing to explore international student experience in Scotland. Historically rich pictures are difficult to interpret and are often used to gain a holistic understanding of a system of concern and thus are disregarded in terms of providing in-depth qualitative data. We will explore the use of inter-coder content analysis to gain a deep understanding of group thinking. In the context of this study, using content analysis, our findings revealed a detailed understanding of Scottish culture and traditions from the perspective of international students. We determine that visuals have a vast capacity to communicate, irrespective of possible language, culture and education barriers, and thus offer unique insight into a complex system of stakeholder understanding.
Original languageEnglish
Publication statusAccepted/In press - 14 Jan 2019
Event24th UK Academy for Information Systems International Conference 2019 - Oxford University, Oxford
Duration: 9 Apr 201910 Apr 2019


Conference24th UK Academy for Information Systems International Conference 2019
Abbreviated titleUKAIS 2019
Internet address


Dive into the research topics of 'Interpreting Rich Pictures using Content Analysis'. Together they form a unique fingerprint.

Cite this