International Encyclopedia of Business and Management: Marketing Environment

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Encyclopedia of Business and Management
Editors	Malcolm Warner
Place of Publication	London
Publisher	Thomson Learning
Pages	4222-4233
Number of pages	11
Volume	5
ISBN (Print)	1-86152-951-1
Publication status	Published - 1 Jan 2002

Cite this

@inbook{a2fb07203585422cb34ed3f068fe1cbd,

title = "International Encyclopedia of Business and Management: Marketing Environment",

author = "Elaine Collinson",

year = "2002",

month = jan,

day = "1",

language = "English",

isbn = "1-86152-951-1",

volume = "5",

pages = "4222--4233",

editor = "Malcolm Warner",

booktitle = "International Encyclopedia of Business and Management",

publisher = "Thomson Learning",

}