International Encyclopedia of Business and Management: Marketing Environment

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationLondon
PublisherThomson Learning
Pages4222-4233
Number of pages11
Volume5
ISBN (Print)1-86152-951-1
Publication statusPublished - 1 Jan 2002

Cite this

Collinson, E. (2002). International Encyclopedia of Business and Management: Marketing Environment. In M. Warner (Ed.), International Encyclopedia of Business and Management (Vol. 5, pp. 4222-4233). Thomson Learning.