| Original language | English |
|---|---|
| Title of host publication | Marketing Communications |
| Subtitle of host publication | An advertising, promotion and brand perspective |
| Editors | Babak Taheri, Hamid Shaker |
| Publisher | Goodfellow Publishers |
| Chapter | 10 |
| Pages | 213-228 |
| Number of pages | 16 |
| Edition | 2nd |
| ISBN (Electronic) | 9781915097989 |
| ISBN (Print) | 9781915097781, 9781915097774 |
| Publication status | Published - Nov 2024 |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting