International Advertising and Communications

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing communications
Subtitle of host publicationAn advertising, promotion and branding perspective
PublisherGoodfellow Publishers
Pages167-180
Number of pages14
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

Publication series

NameGlobal Management Series
PublisherGoodfellow
ISSN (Print)2514-7862

Cite this

Taheri, B., & Lochrie, S. (2017). International Advertising and Communications. In Marketing communications: An advertising, promotion and branding perspective (pp. 167-180). (Global Management Series). Goodfellow Publishers.