Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	255-277
Number of pages	23
Journal	Critical Perspectives on Accounting
Volume	13
Publication status	Published - 2002

Cite this

@article{7f8f6a51116846559fb8fefe9eed8c93,

title = "Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting",

author = "Robin Roslender and S Hart and N Tzokas",

year = "2002",

language = "English",

volume = "13",

pages = "255--277",

journal = "Critical Perspectives on Accounting",

issn = "1045-2354",

publisher = "Academic Press",

}