Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting

Robin Roslender, S Hart, N Tzokas

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)255-277
    Number of pages23
    JournalCritical Perspectives on Accounting
    Volume13
    Publication statusPublished - 2002

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