Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting

Robin Roslender, S Hart, N Tzokas

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)255-277
    Number of pages23
    JournalCritical Perspectives on Accounting
    Volume13
    Publication statusPublished - 2002

    Cite this

    @article{7f8f6a51116846559fb8fefe9eed8c93,
    title = "Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting",
    author = "Robin Roslender and S Hart and N Tzokas",
    year = "2002",
    language = "English",
    volume = "13",
    pages = "255--277",
    journal = "Critical Perspectives on Accounting",
    issn = "1045-2354",
    publisher = "Academic Press Inc.",

    }

    Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting. / Roslender, Robin; Hart, S; Tzokas, N.

    In: Critical Perspectives on Accounting, Vol. 13, 2002, p. 255-277.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Integrating management accounting and marketing in the pursuit of competitive advantage: the case for strategic management accounting

    AU - Roslender, Robin

    AU - Hart, S

    AU - Tzokas, N

    PY - 2002

    Y1 - 2002

    M3 - Article

    VL - 13

    SP - 255

    EP - 277

    JO - Critical Perspectives on Accounting

    JF - Critical Perspectives on Accounting

    SN - 1045-2354

    ER -