Influence of prior knowledge on museum engagement

Babak Taheri, Karen Thompson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2011
Subtitle of host publication	Marketing Field Forever, Academy of Marketing, Liverpool
Editors	Anthony Patterson, Steve Oakes
Publication status	Published - 2011
Event	Academy of Marketing Conference 2011 - Liverpool , United Kingdom Duration: 5 Jul 2011 → 7 Jul 2011

Conference	Academy of Marketing Conference 2011
Country/Territory	United Kingdom
City	Liverpool
Period	5/07/11 → 7/07/11

Access to Document

@inproceedings{4b8cb4918b10463dafcf373d5a660324,

title = "Influence of prior knowledge on museum engagement",

author = "Babak Taheri and Karen Thompson",

year = "2011",

language = "English",

isbn = "978-0-9561122-34",

editor = "Patterson, \{Anthony \} and Oakes, \{Steve \}",

booktitle = "Proceedings of the Academy of Marketing Conference 2011",

note = "Academy of Marketing Conference 2011 ; Conference date: 05-07-2011 Through 07-07-2011",

}

Taheri, B & Thompson, K 2011, Influence of prior knowledge on museum engagement. in A Patterson & S Oakes (eds), Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, Liverpool. Academy of Marketing Conference 2011, Liverpool , United Kingdom, 5/07/11. <https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0275.pdf>