Influence of prior knowledge on museum engagement

Babak Taheri, Karen Thompson

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference 2011
    Subtitle of host publicationMarketing Field Forever, Academy of Marketing, Liverpool
    EditorsAnthony Patterson, Steve Oakes
    Publication statusPublished - 2011
    EventAcademy of Marketing Conference 2011 - Liverpool , United Kingdom
    Duration: 5 Jul 20117 Jul 2011


    ConferenceAcademy of Marketing Conference 2011
    Country/TerritoryUnited Kingdom

    Cite this