Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing

Elaine L. Ritch; Christopher A. Dodd

doi:10.1108/978-1-83909-554-220211015

Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing

Elaine L. Ritch, Christopher A. Dodd

Glasgow Caledonian University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Marketing’s provision of social commentary on gender and sexuality and its potential to advance societal integration of diverse identities to reflect sexuo-gendered discourse.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Editors	Elaine L. Ritch, Julie McColl
Place of Publication	Bingley, U.K.
Publisher	Emerald Publishing Limited
Pages	183-198
Number of pages	16
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211015
Publication status	Published - 1 Mar 2021

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10.1108/978-1-83909-554-220211015

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title = "Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing",

abstract = "Marketing{\textquoteright}s provision of social commentary on gender and sexuality and its potential to advance societal integration of diverse identities to reflect sexuo-gendered discourse.",

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Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing. / Ritch, Elaine L.; Dodd, Christopher A.

New Perspectives on Critical Marketing and Consumer Society. ed. / Elaine L. Ritch; Julie McColl. Bingley, U.K. : Emerald Publishing Limited, 2021. p. 183-198.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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PB - Emerald Publishing Limited

CY - Bingley, U.K.

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Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing

Abstract

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