Inclusive identities: challenging socially constructed perceptions of femininity, masculinity and sexuality in marketing

Elaine L. Ritch, Christopher A. Dodd

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Marketing’s provision of social commentary on gender and sexuality and its potential to advance societal integration of diverse identities to reflect sexuo-gendered discourse.
Original languageEnglish
Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
EditorsElaine L. Ritch, Julie McColl
Place of PublicationBingley, U.K.
PublisherEmerald Publishing Limited
Pages183-198
Number of pages16
ISBN (Electronic)9781839095542
ISBN (Print)9781839095573
DOIs
Publication statusPublished - 1 Mar 2021

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