Abstract
435 visitors to a wine store were observed as part of a field-study replication wherein product purchase was measured under various music conditions. Contrary to previous findings from a much smaller study, the use of stereotypically representative music to mediate associated product choices showed no significant effects.
| Original language | English |
|---|---|
| Pages (from-to) | 1252-1254 |
| Number of pages | 3 |
| Journal | Perceptual and Motor Skills |
| Volume | 96 |
| Issue number | 3_suppl |
| DOIs | |
| Publication status | Published - Jun 2003 |
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