In-store selection of wine - no evidence for the mediation of music?

Louise Hume, Christopher A. Dodd, Nigel P. Grigg

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

435 visitors to a wine store were observed as part of a field-study replication wherein product purchase was measured under various music conditions. Contrary to previous findings from a much smaller study, the use of stereotypically representative music to mediate associated product choices showed no significant effects.

Original languageEnglish
Pages (from-to)1252-1254
Number of pages3
JournalPerceptual and Motor Skills
Volume96
Issue number3_suppl
DOIs
Publication statusPublished - Jun 2003

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