Abstract
435 visitors to a wine store were observed as part of a field-study replication wherein product purchase was measured under various music conditions. Contrary to previous findings from a much smaller study, the use of stereotypically representative music to mediate associated product choices showed no significant effects.
Original language | English |
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Pages (from-to) | 1252-1254 |
Number of pages | 3 |
Journal | Perceptual and Motor Skills |
Volume | 96 |
Issue number | 3_suppl |
DOIs | |
Publication status | Published - Jun 2003 |