In search of digital marketing success: critical success factors of digital marketing communication strategies for oil and gas B2B SMEs

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Annual Conference 2016
Publication status	Published - 2016
Event	Academy of Marketing Annual Conference 2016 - Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016

Conference	Academy of Marketing Annual Conference 2016
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16

Cite this

@inproceedings{9aa4d8aee3a74c9082746ff3dfbb42a7,

title = "In search of digital marketing success: critical success factors of digital marketing communication strategies for oil and gas B2B SMEs",

author = "Justina Setkute",

year = "2016",

language = "English",

booktitle = "Proceedings of the Academy of Marketing Annual Conference 2016",

note = "Academy of Marketing Annual Conference 2016 ; Conference date: 04-07-2016 Through 07-07-2016",

}

TY - GEN

T1 - In search of digital marketing success: critical success factors of digital marketing communication strategies for oil and gas B2B SMEs

AU - Setkute, Justina

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the Academy of Marketing Annual Conference 2016

T2 - Academy of Marketing Annual Conference 2016

Y2 - 4 July 2016 through 7 July 2016

ER -