If all you have is a hammer, everything looks like a nail: The risks of casual trope usage in purchasing discourse

John Ramsay, Nigel Caldwell

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
Original languageEnglish
Pages (from-to)79-87
Number of pages9
JournalJournal of Purchasing and Supply Management
Volume10
Issue number2
DOIs
Publication statusPublished - Mar 2004

Keywords

  • Metaphors

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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