Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix

Nicola O’Hare, Aileen Stewart, Julie McColl

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)371-386
    Number of pages16
    JournalRevista Mediterránea de Comunicación
    Issue number1
    Publication statusPublished - Nov 2018

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