Identifying the benefits of commitment in the IFA-insurer relationship: An exploratory study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 15th Annual Conference of the Industrial Marketing and Purchasing (I.M.P) Group, September
Place of Publication	University College Dublin
Publication status	Published - 1999

Keywords

@inproceedings{204158624ad749d987b0c27fa2ceb869,

title = "Identifying the benefits of commitment in the IFA-insurer relationship: An exploratory study",

keywords = "Relationship quality, commitment, marketing channels",

author = "Hopkinson, \{Paul John\} and Stuart Hanmer-Lloyd and Louise Canning",

year = "1999",

language = "English",

booktitle = "Proceedings of the 15th Annual Conference of the Industrial Marketing and Purchasing (I.M.P) Group, September",

}

Identifying the benefits of commitment in the IFA-insurer relationship: An exploratory study. / Hopkinson, Paul John; Hanmer-Lloyd, Stuart; Canning, Louise.
Proceedings of the 15th Annual Conference of the Industrial Marketing and Purchasing (I.M.P) Group, September. University College Dublin, 1999.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Identifying the benefits of commitment in the IFA-insurer relationship: An exploratory study

AU - Hopkinson, Paul John

AU - Hanmer-Lloyd, Stuart

AU - Canning, Louise

PY - 1999

Y1 - 1999

KW - Relationship quality

KW - commitment

KW - marketing channels

M3 - Conference contribution

BT - Proceedings of the 15th Annual Conference of the Industrial Marketing and Purchasing (I.M.P) Group, September

CY - University College Dublin

ER -