Identifying the benefits of commitment in the IFA-insurer relationship: An exploratory study

Paul John Hopkinson, Stuart Hanmer-Lloyd, Louise Canning

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the 15th Annual Conference of the Industrial Marketing and Purchasing (I.M.P) Group, September
    Place of PublicationUniversity College Dublin
    Publication statusPublished - 1999


    • Relationship quality
    • commitment
    • marketing channels

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