Identifying the barriers to managing channel relationships successfully: a perspective from the UK life and pensions industry

Paul John Hopkinson, Stuart Hanmer-Lloyd

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the 22nd Industrial Marketing and Purchasing (I.M.P) Group , 7-9 September
    Place of PublicationUniversità Commerciale Luigi Bocconi, Milan, Italy
    Publication statusPublished - 2006


    • marketing channels
    • marketing channel management
    • relationship quality

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