Identifying the barriers to managing channel relationships successfully: a perspective from the UK life and pensions industry

Paul John Hopkinson, Stuart Hanmer-Lloyd

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 22nd Industrial Marketing and Purchasing (I.M.P) Group , 7-9 September
Place of Publication	Università Commerciale Luigi Bocconi, Milan, Italy
Publication status	Published - 2006

Keywords

@inproceedings{2a5f8798603b41fb8ac1de3d201720f2,

title = "Identifying the barriers to managing channel relationships successfully: a perspective from the UK life and pensions industry",

keywords = "marketing channels, marketing channel management, relationship quality",

author = "Hopkinson, {Paul John} and Stuart Hanmer-Lloyd",

year = "2006",

language = "English",

booktitle = "Proceedings of the 22nd Industrial Marketing and Purchasing (I.M.P) Group , 7-9 September",

}

Identifying the barriers to managing channel relationships successfully: a perspective from the UK life and pensions industry. / Hopkinson, Paul John; Hanmer-Lloyd, Stuart.
Proceedings of the 22nd Industrial Marketing and Purchasing (I.M.P) Group , 7-9 September. Università Commerciale Luigi Bocconi, Milan, Italy, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Identifying the barriers to managing channel relationships successfully: a perspective from the UK life and pensions industry

AU - Hopkinson, Paul John

AU - Hanmer-Lloyd, Stuart

PY - 2006

Y1 - 2006

KW - marketing channels

KW - marketing channel management

KW - relationship quality

M3 - Conference contribution

BT - Proceedings of the 22nd Industrial Marketing and Purchasing (I.M.P) Group , 7-9 September

CY - Università Commerciale Luigi Bocconi, Milan, Italy

ER -