How legitimate are the environmental sustainability claims of luxury conglomerates?

Victoria Wells, Navdeep Athwal, Esterina Nervino, Marylyn Carrigan

Research output: Contribution to journalArticlepeer-review

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Abstract

Purpose
By responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the aforementioned luxury conglomerates' commitment to environmental sustainability.

Design/methodology/approach
A corpus-assisted discourse analysis centred upon the Global Reporting Initiative (GRI) guidelines is used to examine the environmental disclosures of LVMH and Kering.

Findings
The findings show inconsistencies due to the lack of brand-level reporting and reporting quality falls short of comparable sustainability reporting within each conglomerate and with one another. Selective and unbalanced reporting along with symbolic management undermines the legitimacy of sustainability efforts by LVMH and Kering.

Originality/value
Despite the increased attention paid to sustainable luxury, few studies critically analyse how luxury brands formally report on sustainability.
Original languageEnglish
Pages (from-to)697-722
Number of pages26
JournalJournal of Fashion Marketing and Management
Volume25
Issue number4
Early online date23 Feb 2021
DOIs
Publication statusPublished - 6 Aug 2021

Keywords

  • Discourse analysis
  • Legitimacy theory
  • Luxury
  • Reporting
  • Sustainability

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

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