How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side
- Zhucheng Shao
- , Jessica Sze Yin Ho
- , Garry Wei Han Tan
- , Keng Boon Ooi
- , Prianka Sarker
- , Yogesh K. Dwivedi*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
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