Handbook of Entrepreneurship and Marketing

Ian Fillis; Nicholas Telford

doi:10.4337/9781785364570

Handbook of Entrepreneurship and Marketing

Ian Fillis (Editor), Nicholas Telford (Editor)

Research output: Book/Report › Book

2 Citations (Scopus)

Abstract

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.

Original language	English
Publisher	Edward Elgar Publishing
Number of pages	480
ISBN (Electronic)	9781785364570
ISBN (Print)	9781785364563
DOIs	https://doi.org/10.4337/9781785364570
Publication status	Published - 21 Jul 2020

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.4337/9781785364570

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Handbook of Entrepreneurship and Marketing

Abstract

ASJC Scopus subject areas

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