Green marketing orientation: Conceptualization, scale development and validation

  • Karolos Konstantinos Papadas*
  • , George J. Avlonitis
  • , Marylyn Carrigan
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

336 Citations (Scopus)
1384 Downloads (Pure)

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Social Sciences

Economics, Econometrics and Finance