| Original language | English |
|---|---|
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Number of pages | 608 |
| Edition | 3rd Edition |
| ISBN (Print) | 978-0-19-960970-3 |
| Publication status | Published - 2012 |
Keywords
- Global Marketing
- Management
Global Marketing Management
Kiefer Lee, Stephen Carter
Research output: Book/Report › Book