Global Marketing Management

Kiefer Lee, Stephen Carter

    Research output: Book/ReportBook

    Original languageEnglish
    Place of PublicationOxford
    PublisherOxford University Press
    Number of pages608
    Edition3rd Edition
    ISBN (Print)978-0-19-960970-3
    Publication statusPublished - 2012

    Keywords

    • Global Marketing
    • Management

    Cite this

    Lee, K., & Carter, S. (2012). Global Marketing Management. (3rd Edition ed.) Oxford University Press.