TY - JOUR
T1 - Generating Socially Responsible Events at Ski Resorts
AU - Taheri, Babak
AU - Thompson, James
PY - 2020/10
Y1 - 2020/10
N2 - This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).
AB - This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).
UR - https://www.scopus.com/pages/publications/85091900038
U2 - 10.1016/j.ijhm.2020.102695
DO - 10.1016/j.ijhm.2020.102695
M3 - Article
SN - 0278-4319
VL - 91
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
M1 - 102695
ER -
