Generating Socially Responsible Events at Ski Resorts

Babak Taheri, James Thompson

Research output: Contribution to journalArticle

Abstract

This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).
Original languageEnglish
Article number102695
JournalInternational Journal of Hospitality Management
Volume91
Early online date3 Oct 2020
DOIs
Publication statusPublished - Oct 2020

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