Abstract
This study examines how ski resorts can manage events that are sustainable, while also balancing the needs of consumers and local workers. Using a mixed-method approach, quantitative results (from 710 ski tourists) highlight the influence of community-centric Corporate Social Responsibility (CSR) and Orientation towards Sporting Events (OSE) on the involvement and satisfaction of visitors in sponsorship-linked events within Iranian ski resorts. Qualitative results (from 38 local resort workers) suggest local resort workers desire community engagement, personal well-being, and rejuvenation. The implications this has for hospitality development are discussed alongside the theoretical implications for future research exploring community-based CSR and Event Social Responsibility (ESR).
Original language | English |
---|---|
Article number | 102695 |
Journal | International Journal of Hospitality Management |
Volume | 91 |
Early online date | 3 Oct 2020 |
DOIs | |
Publication status | Published - Oct 2020 |