Gamifying the process of innovating

Agnessa Shpakova, Viktor Dörfler, Jillian C. MacBryde

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)
160 Downloads (Pure)


Gamification is a new, rapidly growing trend impacting many areas of business such as learning and marketing. It has also been predicted to revolutionize the process of innovating. However, there have been very few examples of gamification supporting the innovating process within the academic literature. The departure point for this thought piece is whether this prediction can ever be fulfilled. We intend to open a discussion about the ways in which gamification and innovating may intertwine and how the mindset and the toolset of gamification can support the process of innovating. In particular, we showcase and review a set of examples of gamifying innovating activities from both research and practice. Marrying this review of practice with academic evidence from innovation literature, we highlight some gaps and explore potential directions for further research.
Original languageEnglish
Pages (from-to)488-502
Number of pages15
JournalInnovation : Organization and Management
Issue number4
Early online date22 Jul 2019
Publication statusPublished - 1 Oct 2020


  • Gamification
  • innovating process
  • innovation
  • innovation management

ASJC Scopus subject areas

  • Management of Technology and Innovation


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