Gamifying innovation and innovating through gamification

Agnessa Shpakova; Viktor Dörfler; Jill MacBryde

doi:10.1007/978-3-030-11542-5_10

Gamifying innovation and innovating through gamification

Agnessa Shpakova, Viktor Dörfler, Jill MacBryde

School of Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter

5 Citations (Scopus)

Abstract

Gamification is a new and rapidly growing trend impacting a wide range of areas, such as education, marketing, personal development and others. It can be an innovative output when applied to these fields. We can also see early examples of gamification being used to spark innovation activities in an organisation—i.e. be part of the process of innovating. The impact of gamification on the area of innovation is multidimensional, and this chapter explores the variety of ways for synergy of gamification and innovation: as an aspect of innovation, as an outcome or as a facilitation of ideas, creation and selection. This synergy might help the companies bridge different sectors with the help of gamification embodied in the product or service, as well as lead to further value-added outcomes, such as improved knowledge sharing and improved cross-sector collaboration.

Original language	English
Title of host publication	Subsistence Entrepreneurship
Subtitle of host publication	The Interplay of Collaborative Innovation, Sustainability and Social Goals
Editors	Vanessa Ratten, Paul Jones, Vitor Braga, Carla Susana Marques
Publisher	Springer
Pages	183-194
Number of pages	12
ISBN (Electronic)	9783030115425
ISBN (Print)	9783030115418
DOIs	https://doi.org/10.1007/978-3-030-11542-5_10
Publication status	Published - 5 Apr 2019

Publication series

Name	Contributions to Management Science
Publisher	Springer
ISSN (Print)	1431-1941
ISSN (Electronic)	2197-716X

Keywords

Gamification
Innovating process
Innovation

ASJC Scopus subject areas

Business and International Management
Marketing
Management of Technology and Innovation
Strategy and Management
Management Science and Operations Research

Access to Document

10.1007/978-3-030-11542-5_10

Cite this

Shpakova, A., Dörfler, V., & MacBryde, J. (2019). Gamifying innovation and innovating through gamification. In V. Ratten, P. Jones, V. Braga, & C. S. Marques (Eds.), Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals (pp. 183-194). (Contributions to Management Science). Springer. https://doi.org/10.1007/978-3-030-11542-5_10

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Gamifying innovation and innovating through gamification. / Shpakova, Agnessa; Dörfler, Viktor; MacBryde, Jill.
Subsistence Entrepreneurship: The Interplay of Collaborative Innovation, Sustainability and Social Goals. ed. / Vanessa Ratten; Paul Jones; Vitor Braga; Carla Susana Marques. Springer, 2019. p. 183-194 (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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AB - Gamification is a new and rapidly growing trend impacting a wide range of areas, such as education, marketing, personal development and others. It can be an innovative output when applied to these fields. We can also see early examples of gamification being used to spark innovation activities in an organisation—i.e. be part of the process of innovating. The impact of gamification on the area of innovation is multidimensional, and this chapter explores the variety of ways for synergy of gamification and innovation: as an aspect of innovation, as an outcome or as a facilitation of ideas, creation and selection. This synergy might help the companies bridge different sectors with the help of gamification embodied in the product or service, as well as lead to further value-added outcomes, such as improved knowledge sharing and improved cross-sector collaboration.

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Gamifying innovation and innovating through gamification

Abstract

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Keywords

ASJC Scopus subject areas

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