Gamification and innovation: a mutually beneficial union

Agnessa Shpakova; Viktor Dörfler; Jill MacBryde

Gamification and innovation: a mutually beneficial union

Agnessa Shpakova, Viktor Dörfler, Jill MacBryde

School of Social Sciences

Research output: Contribution to conference › Paper › peer-review

Abstract

Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.

Original language	English
Publication status	Published - 8 Sept 2016
Event	British Academy of Management Annual Conference : Thriving in Turbulent Times - Newcastle University Business School, Newcastle, United Kingdom Duration: 6 Sept 2016 → 8 Sept 2016 https://www.bam.ac.uk/civicrm/event/info?id=3013

Conference

Conference	British Academy of Management Annual Conference
Abbreviated title	BAM 2016
Country/Territory	United Kingdom
City	Newcastle
Period	6/09/16 → 8/09/16
Internet address	https://www.bam.ac.uk/civicrm/event/info?id=3013

Keywords

gamification
innovation
marketing
innovating process

Cite this

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title = "Gamification and innovation: a mutually beneficial union",

abstract = "Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.",

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note = "ISBN: 978-0-9549608-9-6; British Academy of Management Annual Conference : Thriving in Turbulent Times, BAM 2016 ; Conference date: 06-09-2016 Through 08-09-2016",

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T1 - Gamification and innovation

T2 - British Academy of Management Annual Conference

AU - Shpakova, Agnessa

AU - Dörfler, Viktor

AU - MacBryde, Jill

N1 - ISBN: 978-0-9549608-9-6

PY - 2016/9/8

Y1 - 2016/9/8

N2 - Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.

AB - Gamification is a new but rapidly growing trend impacting a wide range of areas, such as education, marketing and others and it could be considered an innovation in these areas, though it is rarely seen in this light. On the other hand, gamification was predicted to revolutionise the innovating process by now, but we do not see many examples of it. This is an exploratory paper that intends to open the discussion about the ways in which a new area of gamification intertwines with innovation and supports different aspects of it. In particular, it provides examples of gamification being an innovative aspect of innovation as a result and suggests the ways in which gamification can be an innovative approach to the innovating process.

KW - gamification

KW - innovation

KW - marketing

KW - innovating process

M3 - Paper

Y2 - 6 September 2016 through 8 September 2016

ER -

Gamification and innovation: a mutually beneficial union

Abstract

Conference

Keywords

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Cite this