Fundamentals of Marketing

Geraldine McKay, Paul Hopkinson, Lai Hong Ng

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationOxford, UK
PublisherGoodfellow Publishers
ISBN (Electronic)9781910158999
ISBN (Print)9781910158975, 9781910158982
Publication statusPublished - Mar 2018

Publication series

NameGlobal Management Series
PublisherGoodfellow Publishers
ISSN (Print)2514-7862

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