Fundamentals of Marketing

Geraldine McKay, Paul Hopkinson, Lai Hong Ng

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationOxford, UK
PublisherGoodfellow Publishers
ISBN (Electronic)9781910158999
ISBN (Print)9781910158975, 9781910158982
Publication statusPublished - Mar 2018

Publication series

NameGlobal Management Series
PublisherGoodfellow Publishers
ISSN (Print)2514-7862

Cite this

McKay, G., Hopkinson, P., & Ng, L. H. (2018). Fundamentals of Marketing. (Global Management Series). Goodfellow Publishers.