Functional or Meaningless? A debate on the use of initials in brand names and designs

J. C. Machado, Irini Pitsaki

Research output: Chapter in Book/Report/Conference proceedingConference contribution

253 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Functional or Meaningless? A debate on the use of initials in brand names and designs'. Together they form a unique fingerprint.

INIS

Social Sciences

Economics, Econometrics and Finance

Agricultural and Biological Sciences