From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method

Zhucheng Shao

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method'. Together they form a unique fingerprint.

    Social Sciences

    INIS

    Computer Science