From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

Justina Setkute; Etain Kidney; Lesley Murphy

From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

Justina Setkute, Etain Kidney, Lesley Murphy

School of Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium
Subtitle of host publication	Marketing: The Fabric of Life
Publication status	Published - 2022
Event	Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life - Huddersfield, United Kingdom Duration: 5 Jul 2022 → 7 Jul 2022 https://academyofmarketing.org/am2022-conference/

Conference

Conference	Academy of Marketing 2022 Annual Conference and Doctoral Colloquium
Abbreviated title	AM2022
Country/Territory	United Kingdom
City	Huddersfield
Period	5/07/22 → 7/07/22
Internet address	https://academyofmarketing.org/am2022-conference/

Cite this

@inproceedings{85c819e2557b4a9ea3f93317425b60f0,

title = "From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world",

author = "Justina Setkute and Etain Kidney and Lesley Murphy",

year = "2022",

language = "English",

isbn = "9781862182127",

booktitle = "Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium",

note = "Academy of Marketing 2022 Annual Conference and Doctoral Colloquium : Marketing: The Fabric of Life, AM2022 ; Conference date: 05-07-2022 Through 07-07-2022",

url = "https://academyofmarketing.org/am2022-conference/",

}

Setkute, J, Kidney, E & Murphy, L 2022, From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world. in Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium : Marketing: The Fabric of Life. Academy of Marketing 2022 Annual Conference and Doctoral Colloquium, Huddersfield, United Kingdom, 5/07/22.

From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world. / Setkute, Justina; Kidney, Etain; Murphy, Lesley.
Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium : Marketing: The Fabric of Life. 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

AU - Setkute, Justina

AU - Kidney, Etain

AU - Murphy, Lesley

PY - 2022

Y1 - 2022

M3 - Conference contribution

SN - 9781862182127

BT - Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium

T2 - Academy of Marketing 2022 Annual Conference and Doctoral Colloquium

Y2 - 5 July 2022 through 7 July 2022

ER -