From digital disruption to societal transformation: the changing nature of marketing profession in the post COVID-19 world

Justina Setkute, Etain Kidney, Lesley Murphy

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium
Subtitle of host publicationMarketing: The Fabric of Life
Publication statusPublished - 2022
EventAcademy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life - Huddersfield, United Kingdom
Duration: 5 Jul 20227 Jul 2022
https://academyofmarketing.org/am2022-conference/

Conference

ConferenceAcademy of Marketing 2022 Annual Conference and Doctoral Colloquium
Abbreviated titleAM2022
Country/TerritoryUnited Kingdom
CityHuddersfield
Period5/07/227/07/22
Internet address

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