Abstract
Today’s children are exposed to an unprecedented number of marketing interventions. Research suggests that from pre-school age they demonstrate some awareness of marketing communications, while brand awareness is very high among those of senior school age. This interactive workshop will explore how marketing targets children, how this influences their food choices, and discuss the ethics of marketing to children. You will learn how marketers strategise to put the food on our plates and we will debate who has greater power over food: children or parents, corporations or society?
| Original language | English |
|---|---|
| Publication status | Published - 20 Mar 2019 |
| Event | Children in Scotland: Biting Back 2019: Transforming food experiences for Scotland’s children - Queen Margaret University, Edinburgh, United Kingdom Duration: 20 Mar 2019 → 20 Mar 2019 https://childreninscotland.org.uk/cooking-up-a-storm-celebrating-three-years-of-partnership-with-cyrenians/ |
Conference
| Conference | Children in Scotland: Biting Back 2019 |
|---|---|
| Country/Territory | United Kingdom |
| City | Edinburgh |
| Period | 20/03/19 → 20/03/19 |
| Internet address |