Fly-posting: An exploration of a ‘controversial’ medium

Iain R. Black, Iain Nevill

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	209-226
Journal	Journal of Marketing Communications
Volume	15
Issue number	4
DOIs	https://doi.org/10.1080/13527260802091022
Publication status	Published - 1 Sept 2009

Access to Document

@article{3b3e444ee37245f498c978bad9a20171,

title = "Fly-posting: An exploration of a {\textquoteleft}controversial{\textquoteright} medium",

author = "Black, {Iain R.} and Iain Nevill",

year = "2009",

month = sep,

day = "1",

doi = "10.1080/13527260802091022",

language = "English",

volume = "15",

pages = "209--226",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

number = "4",

}