Fempreneurship Through Digital Platforms: The “Labyrinth Groove” and the “Barricades” Within

Abhyudaya Anand Mishra, Mridul Maheshwari, Jatin Pandey, Yusuf Hassan*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)
26 Downloads (Pure)

Abstract

The picture of entrepreneurs is changing with technology and women increasingly utilizing digital agility to navigate their careers. While several studies examine digital and female entrepreneurship, few investigate their integration, especially the democratizing potential of digital platforms. This study explores whether digital agility helps women overcome gender barriers in entrepreneurship through a cyberfeminist lens. Results show that although digital platforms may aid digital fempreneurship, barriers remain. The study identifies a double paradox of emancipation and conquest. This research pushes the boundaries of cyberfeminism and paradox theory, providing empirical evidence of platform power in entrepreneurship. It is among the first to identify barriers within the digital fempreneurship realm.
Original languageEnglish
Article number329606
JournalJournal of Global Information Management
Volume31
Issue number8
DOIs
Publication statusPublished - 6 Sept 2023

Keywords

  • Cyberfeminism
  • Digital Platforms
  • Female Entrepreneurship
  • Paradox
  • Talent Management

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