Feeding Children's Desires? Child and Parental Perceptions of Food Promotion to the under-8's

Shaun Powell, Christopher Alan Dodd, Stephanie Langlands

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
Event43rd Academy of Marketing Conference 2010 - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010

Conference

Conference43rd Academy of Marketing Conference 2010
CountryUnited Kingdom
CityCoventry
Period6/07/108/07/10

Cite this

Powell, S., Dodd, C. A., & Langlands, S. (2010). Feeding Children's Desires? Child and Parental Perceptions of Food Promotion to the under-8's. Paper presented at 43rd Academy of Marketing Conference 2010, Coventry, United Kingdom.